HomeMy WebLinkAbout02-16-2012 Workshop Agenda
Draft Agenda HEDRA Workshop -February 16, 2011 Hudson Redevelopment 1) Status Update a. Environmental Cleanup b. Maintenance c. Grants d. Historic Nomination 2) Issues a. Stark Reuse
Plan i. Reaction by HEDRA Members ii. Reaction by Developers iii. Status of 1945 Addition iv. Reuse versus total demolition of property v. New Development Concepts b. Demolition of 1974
Addition i. Timeline ii. Salvageable items c. Marketing of Site i. When ii. Tie into Marketing Plan iii. Tie into Bridge Project d. Financial Analysis -Ehlers i. Analysis of Potential
Uses ii. TIF generation e. Conformance to City Plans i. Heart of Hastings ii. Comprehensive Plan iii. Zoning iv. Parking f. Riverfront Link i. Parkland ii. National Park Service Participation
iii. Docking 3) Next Steps a. Additional Information Needed b. Priorities c. Goals and next steps
Marketing Plan 1) Prioritize business locations/types for economic development 2) Develop HEDRA Messages a. Reach agreement/refine HEDRA and general messages depending on target audiences
(see Key Messages) b. Develop boilerplate language about HEDRA for news releases and other communications based on Key Messages c. Utilize messages/highlight components of messages depending
on key business targets. For example, if HEDRA is seeking tourist organizations, Hastings’ riverside and open areas should be priorities. If HEDRA is seeking big box retail companies,
prioritize use of the “gateway” messages. 3) Assemble case studies/success stories 4) Develop Promotion Kit 5) Direct Outreach to Existing Businesses a. Brief newsletter/email update