HomeMy WebLinkAboutHEDRA 03-10-11 Agenda NotesHEDRA AGENDA NOTES FOR MARCH10, 2011
MINUTES
Please see attached HEDRA Meeting minutes from February 10, 2011 for your
review and approval.
BILLS
FebruaryBills
Bradley & Deike$68.00Lanoga Business Agreement
Himle Horner$350.50Marketing Services -January
Please see attached general ledger detail for further information.
BUSINESS
A.Minnesota Main Street Program
The City has been selected to participateas a “Designated Member” in the
Minnesota Main Street Program. The Selection Committee was impressed by
the strong historic preservation efforts of the City.
“Designated Member” statusinvolves significant participation among
downtown stakeholders including formation of a Main Street Program Board
(9-11 members). Under the Board, four Main Street Committees are required
to provide leadership on Promotion, Economic Restructuring, Organization,
and Design. Each of these Committees would involve additional volunteers.
In all, the program would require a commitment of 15-20 people volunteering
5-15 hours per month. The City would pay a $1,000 membership fee and
have access to free training and $7,800of technical assistance by outside
consultants and specialists.
Staff has met with the Chamber of Commerce and Downtown Business
Association leaders to determine interest and willingness to serve on the
various boards. There appeared to be interest in the program, but uncertainty
in filling the necessary positions.
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It does not appear that the City would be able to meet the May 1deadline for
program start-up.
Additional time and work is necessary to determine the interest and value of
the program. Staff proposes to decline the invitation to join the Main Street
Program as a “Designated Member”, but instead to join as an “Associate
Member”. The Associate member annual fee is $300 and would provide the
City and downtown with Main Street resources and discounted training
opportunities. During 2011 staff would continue to gaugethe interest and
commitment level. A Main Street Board\Steering Committee could be
formed, and an application resubmitted for consideration next year.
ACTION: Decline the offer to become a “DesignatedMain Street” Member
at this time. Join Minnesota Main Street as an “Associate Member” and
continue to gage interest and commitment for future “Designated Main
Street” status.
Please see attached Minnesota Main Street Letter for further information.
REPORTS
A.Hudson
Re-Use Study - Stark Preservation Planning will be conducting interviews with
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area stakeholders April 5-7. An open house will occur on ***.
Future Maintenance –City Staff will be conducting a walk-through of the Hudson
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facility on March 14to determine future maintenance responsibilities.
Hudson Windows – Staff is awaiting MnDot’s direction on when to begin the
window blocking project. A list of 3-4 local contractors has been drafted to bid
on the project.
HEDRA Walk-Through – Staff will schedule a walk-though of the Hudson
facility for either the April or May regular meeting.
B.TH 61 Bridge
Work continues on all the piers next to or within the River:
The last of the drilled shafts at Pier 5 (directly on southern bank of River)
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was filled with concrete yesterday.Next week will see further excavating
activity at this pier to carve out an area for the footing/foundation, with
concrete placement possibly taking place by the end of the week.
Preparations continue to be made at Pier 6 (middle of River) to get the
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cofferdam frame and walls completed prior to any significant rise in the
River elevation. Again, actual pier construction work at this location will
begin after spring flooding.
Crews are working to complete as much as they can at Pier 7 (north of the
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middle of the River) before the River level rises.
Pile driving at Pier 8 should be completed today, with some concrete
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being placed next week.
Concrete placement for the footing of Pier 9 is wrapping up. Crews will
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work on removing concrete forms and some grading activity around this
pier next week.
The “stem” of Pier 10 (northernmost pier) is starting to take shape, as the
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first portion of the concrete being poured this week. The stem will
continue to rise during the next week/week and a half.
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March 31is the date that has been set for the next Bridge Project Open House at
City Hall. It appears that the Contractors PR Team is leaning towards putting out
a mass mailing of postcards to announce the time/date/location for this event.
Community Relations Coordinator Shannon Rausch sent out additional
information on other communications and outreach activity earlier today.
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MnDOT and the Contractor have decided to provide an update at the March 21
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City Council meeting instead of on March 7.
Bridge project staff and City staff will be discussing traffic impacts with the
group of businesses directly on Highway 61 south of the Bridge at a meeting to be
held on March 22.
Some level of underground utility work is anticipated to begin in March. This
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will likely be storm sewer work in the area north of 2Street near the River.The
Contractor is preparing a notification to all of the businesses that will be affected
by utility construction to be sent out at least 30 days in advance of when they are
scheduled to be affecting utility services to those businesses.
A webcam has now been activated on the MnDOT web site for the Bridge project,
showing static views as seen from near the Hudson Sprayer building -
http://www.dot.state.mn.us/hastingsbridge/
C.Marketing
Marketing Plan:
Himle Horner conducted a very good meeting with our focus
group on Wednesday, February 23. The intent was to clarify plan goals and
objectives, prioritize target audience, and identify the community’s
strengths/weaknesses. Four of our six businesses were able to make it; Norine
Bishop from Emily’s Bakery, Leslie Neilson from Meloy Park Floral, Mark
Vetvick from Country Inn and Suites, and Christine Schaffer from Hastings, Gift
Garden and Floral. Two who were not able to be there were Barb Hollenbeck, and
Kevin Hoeschen. We received positive feedback from group members about how
well the meeting went and how excited they were to be moving forward with this
project.
Next step:
Himle Horner will go back and take the information discussed at this
meeting and do some comparative studies with other communities (e.g. Stillwater,
Red Wing, and any others which are similar to Hastings) and see what types of
marketing they have either done in the past or are currently doing. They are also
going to start contacting businesses to visit with them one-on-one to ask more in-
depth questions similar to those which we covered with the focus group.
DEED Grant:
The City was awarded a grant from DEED for $10,000 at the end
of 2009 to help business during the construction of the new bridge. Our initial
intent was to use these dollars to put road signs up around the perimeter of town
indicating that the TH61 Bridge is “Open for Business,” as well as a radio
campaign promoting the same message. The City collaborated with the Chamber
of Commerce to secure this grant.
We have been waiting the last 18 months to do anything because MNDOT had
suggested they might be able to put the signs up for us and save the City the
money we had allocated for the signs. We recently have learned that MNDOT
will indeed be placing “Bridge Open” signs along with their other road
construction signs. Since receiving this information we have been looking for
other ways to promote Hastings and help businesses during the construction as
this money needs to be spent by June 30, 2011.
We have been in contact with the Chamber since we collaborated with them
initially on this grant and learned that they had plans to produce a coupon book
full of deals at local businesses. The coupon book is open to all businesses
regardless of whether or not they are Chamber members or not and is set to take
place this spring/summer and run into the fall. After a series of meetings with the
Chamber, the City now plans to work with the Chamber of Commerce on this
“shop local” campaign. We plan to use the Grant dollars to help widen the
promotion of their campaign though advertising. We will also help pay for
printing additional copies of the coupon book that will be distributed by
businesses around town and from City buildings.
There aremany details we are still finalizing and more information will be
forthcoming as it becomes available.
D.Commissioner Vacancy
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The deadline for submittal of applications is March 7. The three individuals that
previously submitted commissioner applications have also been contacted.
Commissioners Elling Schultz, Holzem, and Peine have volunteered to be part of
the interview panel.Candidate interviews will take place in March. Appointment
of the Commissioner by the City Council has been tentatively scheduled for the
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April 4meeting. We hope to have the new Commissioner seated for the April
HEDRA Meeting. Staff will provide an updated list of candidates at the meeting.
E.Downtown Hard Wired Alarm RFP
City Staff has completed the draft RFP for hard wired fire alarm systems in mixed
use occupancy buildings downtown. The RFP seeks to find a single installer for
all systems. With the cost savings involved with a single contract it is hoped that
all systems could be installed with existing CDBG\HEDRA funds, with no
installations costs to the property owner. Staff has learned that planned CDBG
funds for fiscal year 2011 could be subject to significant costs. The RFP will not
be released until further direction on the future of funding is clear.
F.Community Development Annual Report
Please find the Community Development Annual Report attached highlighting
HEDRA activities for 2010.
G.HEDRA Roles and Goals
In August, 2009 HEDRA held a special meeting to discuss our work plan and to
prioritize future projects. The attached Roles and Goals were established from
that meeting. Staff seeks to revisit goals and work plans through either as special
meeting, or dedication of time at a regular meeting. Any other topics for
discussion are sought as well.
ATTACHMENTS
HEDRA Minutes – February 10, 2011
General Ledger Detail –February, 2011
Minnesota Main Street Letter
Community Development Annual Report
HEDRA Roles and Goals – 8-6-09