HomeMy WebLinkAbout20080122 - VIII-B-1Memo
To: Mayor Hicks and City Council
From: John Hinzman, Planning Director
Date: January 22, 2008
Subject: Adopt Vermillion Street Development Guidelines
REQUEST
VIII-B-1
The City Council is asked to adopt the attached Vermillion Street Development Guidelines.
PURPOSE
The Vermillion Street Corridor Development Guidelines seek to improve the economic
vitality and market position of the Vermillion Street corridor by developing a long term
vision based on a unified approach to improve business viability, visual image,
transportation and pedestrian safety.
Development Guidelines are not intended to be ordinances or standards, but to more
clearly document desired vision for future development. Guidelines build upon existing
ordinances and the Comprehensive Plan, but do not serve to replace those documents
RECOMMENDATION
The Economic Development Commission unanimously voted to recommend approval
of the Guidelines at the November 27, 2007 meeting.
ATTACHMENTS
• Executive Summary
• Vermillion Street Development Guidelines (Council Members only)
HISTORY
Request for Proposals -December 1, 2005 -The City Council authorized release of an
RFP for Vermillion Street Corridor Planning Services. Project goals included:
Provide guidance on economic, architectural and transportation issues as they
relate to development of the corridor.
• Improve the viability of the corridor by providing for a mixture of uses and balancing
the functional needs of traffic with safety and aesthetic needs or residents and
businesses.
Improve the sense of continuity throughout the corridor, while at the same time
recognizing the distinct character of individual districts.
Selection of Damon Farber Associates -March 20, 2006 -The City Council
authorized Damon Farber Associated to complete work on the Vermillion Street Plan.
Vermillion Street Walking Tour -April 18, 2006 -Damon Farber led a tour of
Vermillion Street between Highway 55 and County Crossroads. This was the first
chance for business owners and neighborhood residents to comment on the study and
discuss issues specific to their areas of interest.
Open House -June 15, 2006 -About 30 people in attendance. A recap of the walking
tour was presented along with preliminary concept and planning scenarios.
Open House -August 15, 2006 -About 20 people in attendance. Amore refined plan
was presented for review and comment. Residents had concerns about potential median
closure issues. General support for the planning concepts.
Chamber of Commerce Presentation -September 13, 2006 -Draft final report
presented at a chamber luncheon. Many concerns about transportation recommendations
including access to businesses with medium closures.
Chamber of Commerce Presentation -February 12, 2007 -Staff presented a modified
version of the report to the Chamber. Strong concerns that the plan has lost its direction by
focusing too much on transportation issues. Overwhelming rejection of the plan
Joint Chamber of Commerce Business Advocacy Committee and EDC -March to
May 2007 - A joint committee consisting of EDC and Chamber of Commerce Business
Advocacy Committee members was established to meet with business owners to
review the Guidelines and offer modifications. The joint committee met on several
occasions between March 13th and May 17th 2007. The following
comments\suggestions were made:
• Redevelopment guidelines are beneficial.
• Encourage City Staff to seek cost estimates, and funding sources for stop lights
at 18th Street and 23rd Street
• Reject traffic suggestions related to proposed turn lane changes and median
closures
• Proactively work with MN Dot on Mississippi Bridge improvements.
Vermillion Street Development Guidelines Review -July to September 2007 -The
former Vermillion Street Master Plan was pared down to ten pages of Development
Guidelines. The EDC reviewed the guidelines and directed staff to use the principles of the
guidelines to re-draft the Damon Farber Master Plan with the following directives:
• The document must be a compilation of ideas and a vision for Vermillion Street-
Not alist of directives.
• Economic Development issues must be predominant
• Transportation issues are secondary
• Median closure language must be deleted.
Chamber of Commerce Presentation -October 17, 2007 -Staff presented the new
Development Guidelines to business owners. Those in attendance generally supported the
Guidelines.
EDC Approval -November 27, 2007 -EDC recommends approval of plan and directs
staff to put draft plan on web site for comment and to work with the Chamber of Commerce
to make owners aware of the guidelines.
Vermillion Street Development Guidelines -December 2007 Final Draft
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Purpose
'r` '~' ~`~r .
The Vermillion Street Corridor Development Guidelines seek
to improve the economic vitality and market position of the
Vermillion Street corridor by developing a long term vision
based on a unified approach to improve business viability,
visual image, transportation and pedestrian safety.
Development Guidelines are not intended to be ordinances or
standards, but to more clearly document desired vision for
future development. Guidelines build upon existing
ordinances and the Comprehensive Plan, but do not serve to
replace those documents
Vey flow'?
The Vermillion Street corridor plays a major role in the every
day activity of the City of Hastings. Vermillion Street serves a
duel role as a major commercial district and major
transportation corridor. Commercial and institutional activities
have located on the corridor because of high visibility and easy
access. Today, approximately 30,000 vehicles travel
Vermillion Street each day. With traffic volumes projected to
increase to 40,000 vehicles per day in 2020, planning is vital to
the economic health and safety of the corridor.
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The Vermillion Street Development Guidelines outline
economic development; land use, and transportation goals.
Guidelines recommend long-term changes to concentrate
access and commercial development at existing traffic control
signals and to create two new signals at 18th Street and 23rd
Street. Less intensive commercial or residential development
would be planned for areas between signalized intersections.
Please see Key Recommendations for specific information.
U'Vat ~c~or~`~ i~ !o?
• The Guidelines do not propose the specific redevelopment
of any site along the corridor but seeks to guide future
market driven redevelopment over a twenty year period.
• The Guidelines do not change intersections or close
median access. Roadway modifications would be studied
in greater detail with the input of owners and businesses
prior to any changes.
ii Executive Summary
The snrdy area is located along Vermillion Street (State
Highway 61) in Hastings between lld` Street and 33rd
Streets on the southern half of the City.
Vermillion Street Development Guidelines -December 2007 Final Draft
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The City will use the Guidelines to assist with economic
development, land use, and transportation decisions along
Vermillion Street. Potential next steps include preparing traffic
plans for new signalized intersections, determining the City's
financial role in development, and reviewing specific parcels
for redevelopment.
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The Economic Development Commission (appointed by the
City Council) has taken the lead role in developing the
Guidelines with Damon Farber Associates. Business owners
and residents were involved in walking tours to assess
conditions. Open houses were held to provide feedback on
direction and outcomes.
The Busiress Advisory Committee of the Hastings Area
Chamber of Commerce has also assisted in hosting outreach
events. The following recommendations were developed in
conjunction with community input:
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The Economic Development component of the Development
Guidelines are created around the following premises:
• Business location should be related to the need for
visibility, generated traffic volume, and ability to
provide safe and convenient access.
• Controlled intersections (stoplights) provide greater
access and visibility. Areas between controlled
intersections offer less convenient access and visibility.
Development Guidelines depict a corridor with u variety of
uses that improve the economic riabiliq~ of businesses.
Guide/fines recommend service and retail uses be clustered
together at controlled intersections rvith destination uses,
office andl or (rousing between controlled intersections.
• Higher concentrations of business activity and
buildings at controlled intersections is desirable
• Controlled intersections are preferred for businesses
most dependent on convenient access, visibility, and
generation of traffic volume. Areas between controlled
intersections are preferred for destination businesses
less dependent on convenient access and visibility,
with lower traffic volumes.
iii Executive Summary
Vermillion Street Development Guidelines -December 2007 Final Draft
The Development Guidelines recommends the development
of a series of mixed use developments at controlled
intersections. These developments would cluster "service
oriented" businesses and convenience retail at easy access
locations where safe pedestrian crossings are controlled by
signals. These development nodes would have first floor
retail and upper floor office or residential uses. These
clusters of development would be located at:
• 11th Streets
• 15th Streets
• 18th Streets
• 23rd Streets.
Clusters are located at these intersections because:
• They have 4 possible corners of redevelopment that
have a greater opportunity to activate both sides of the
corridor
• They are at signalized intersections, at pedestrian
crossings identified by the City sidewalk and trails plan
and are located near community amenities.
Areas between controlled intersections serve an important role
for destination businesses and commercial activities less
dependent on direct access.
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Vermillion Street serves many local functions as well as
playing a vital role in the state wide transportation network.
High volumes, difficult access, safety and excess speeding all
contribute to challenges facing business owners. These
challenges will only mount as volumes increase by 30-40%
over the next 20 years.
iv Executive Summary
Vermillion Street Development Guidelines -December 2007 Final Draft
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Destinations should be connected to each other. Business
access and public safety must be balanced. Shared parking
and access points will improve safety and provide more logical
connections to businesses that are currently inconvenient or
hazardous to access.
Key Transportation/Accessibility Recommendations Include:
• Examine reductions of multiple Vermillion Street
access points and encourage use of shared access
points and joint access\parking agreements.
• Upgrade the geometry at the Vermillion Street/18th
Street intersection to align the east/west legs.
• Extend 23rd Street east of Vermillion Street to connect
with a new north-south service road.
_• Examine the need for existing on-street parking bays
at five locations along Vermillion Street upon property
redevelopment or construction of right turn lanes.
• Plan for the future westerly connection of 33rd Street.
• Right turn lanes should be considered as a part of new
development and redevelopment.
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Each district along the corridor possesses a distinct character,
made of buildings, streets and open spaces that structure the
patterns of activity and influence our impressions of the place
and the quality of goods and services sold within.
Development should be sensitive to the community context::
Development should be sensitive to the community
context and Development Guidelines. Building scale,
massing, and materials should be greater at controlled
intersections. Care should be taken to ensure new
buildings transition to the scale of adjacent residential
neighborhoods.
Medians such as those shown above improve con•idor
safety, business image, and safe access.
• There should be visual and functional continuity of
street frontages to help define the street
v Executive Summary
Vermillion Street Devel
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The Schoolhouse Square development serves as an
excellent example of redevelopment along Vermillion
Street.
An etrhnncerl visual c/:urrrcter cnn irnprnve a business'
bottom line.
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A comprehensive streetscape for Vermillion Street is also
envisioned to create a quality first impression as you enter the
city as well as improve the identity for all businesses along the
corridor. Studies show that streetscape improvements are not
just about aesthetics but have shown the ability to increase a
businesses bottom line.
ment Guidelines -December 2007 Final Draft
vt Executive Summary